It may seem as if visual and video content has been on the rise, well, I guess it’s safe to say, though it may seem like an almost new phenomenon, content marketing has been around for decades. But first, we must admit, that perhaps that’s a bit of a stretch. Nonetheless, we’ve all witnessed the progression of visual content marketing over the years. So yes it’s nothing new, although getting it right will takes some doing. I mean, go online and see just how easy it is to get it wrong. It’s as if a great comedy of horrors which is absolutely tragic for business. Luckily, we know why videos remain the best performing form of online digital content, you don’t have to follow the flop. Here’s how to avoid the fall…
First, Identify Your Social Media Goals
Don’t just start posting videos. Instead, turn it into a strategic affair; meaning you’d need to analyse your social media marketing objectives, and then define how video can help you achieve those intentions?
How Can It Help?
- By heightening brand awareness and reaching a wider audience.
- You could generate more traffic.
- Generate conversions and sales from social media.
- It will definitely boost your social media engagement.
Tips on video ideas: Use product videos, combined with a few brand videos, case studies, and mostly, value-driven content.
What are some of the best practices around for creating engaging social media videos? Come along, we know a few:
- Optimise your videos material for different platforms
Remember, every network is unique and uses unique formats; not to mention, the users of each platform have different expectations from the actual content of the video. So, give considerable consideration to the platforms you use, and the reasons why.
You can also make use of Wave.video; it’s a free online video creator that has over 30 different formats and sizes, oh, it comes with free video clips and images that you can use in your videos.
- Show, Don’t Tell
This is an influential and visual medium, it’s all above what we see verses what we hear, but that doesn’t automatically rule out music or voiceover; as a marketer and or business, this is your opportunity to show the world what your products or services can offer! So don’t leave it up to chance. Enough, with the long explanations! Show us how and why it works.
The Big Tip: GoPro is one of the masters at doing this; their social media videos always show their different products in action
- Tell Your Own Stories
Throughout history, storytelling techniques have managed to keep people interested – and engaged till the end, because, video evoke emotions they help people learn. They stir up strong emotional viewer responses, and ultimately influences your audience to stay longer, engage and share.
- Use Subtitles
In most cases people get the chance to catch up on their videos while they commute, or on a break, which then makes the use of subtitles a definite must! Think about it this way; we don’t all have the luxury of having our sound on. If your video isn’t easy to understand with its sound off, this will most likely lead to one outcome – many viewers will close it and move on.
So, create a video which uses both music and/or a voiceover, with added subtitles, and fortunately most video creation tools offer this option.
- Capture Your Audience In the Couple of Seconds
Do it elevator pitch style; because viewers are bombarded with millions of brand advertising and communication per second. Make sure to articulate your point as clearly and as soon as possible. The driving force should be that your audience has a lot of other options.
- Be Precise
Get straight to the point.
These tips will help you in your online video strategy, and it will also help you in crafting some of the best video content on social media, and we’re not just saying this; you can monitor the results.